Search Engine Optimisation
SEO or Search Engine Optimisation is the use of various tactics and techniques to improve your sites search engine ranking for your major keywords. The major benefit of SEO is that by ranking high in the search engines your site generates both free and targeted traffic.
The majority of SEO strategy focuses around Google (who dominate the world market in online search) and as everyone knows Google keep their ranking algorithm a closely guarded secret. There are however 4 main factors that are widely recognised to improve a sites ranking with Google, these are…
1. On-Page Optimisation – Your website must be built in such a way that it is easily read by the “robot spiders” that crawl across the web. There are a number of factors that determine the quality of your sites on-page optimisation include the quality of the copy text (keyword rich), site architecture (internal link structure and sitemap), appropriate use of H-tags, Alt tags and Meta tags.
2. Relevant Inbound Links – If relevant authority sites are linking to your site as a point of reference it shows that your content is valuable. These links not only get recognised by Google as a positive factor in their ranking algorithm but also help to generate new visitors to your site, which in-turn creates Activity…
3. Activity – is all about the traffic on your site and the actions made by those visitors… the number of pages they visit and whether they are bookmarking pages on your site etc. and what determines their actions is very much down to your Content…
4. Content – If you provide interesting, relevant, keyword rich, unique and constantly updated content your visitors are more than likely to create activity, bookmark your page, add links from their own blogs and recommend it friends.
As you can see these 4 factors very much overlap one another and therefore by having all 3 working together creates a synergy, which is what helps propel you to the top of search engine rankings. By being at the top of search engines then generates even more traffic and activity!
At Pure Marketing we can help with both on-page and off-page SEO including “Local Search” optimisation to help propel your site to the top of search engines for your targeted keywords.
