Email Marketing

Email Marketing is one of the most widely used direct marketing strategies and if used responsibly is one of the most powerful marketing tools in a marketer’s arsenal. We believe that all business should be using this powerful and low cost marketing strategy as part of their marketing mix.

The primary use of email marketing is to enhance the relationship with your customers to encourage repeat purchase or build the relationship with potential customers to convert them into actual customers.

The key to a successful email marketing campaign is to build a database of “opt-in” customers and prospects. We can show you a number of innovative strategies to encourage your customers or visitors to give you their data and most importantly permission to communicate with them!

It is then essential to maintain a consistent and timely flow of informative information to customers and prospects who have “opted-in” and given permission to receive email communication from you. At Pure Marketing we can recommend and assist with the implementation and management of email marketing software to help manage email database lists and automate a schedule of email broadcasts (auto-responder).