A/B Split Testing

A/B Split Testing is the means of improving campaign response rates by testing multiple variables against a control sample. Testing elements such as copy, layouts, graphics and colours and show significant improvements in conversion rates even up to 300% in our experience.

Traditionally this tactic has been widely used with direct mail, but nowadays A/B split testing is used with greater accuracy to monitor the results of online marketing campaigns such as pay per click marketing, Banner display advertising, email marketing and landing pages.

At Pure Marketing we are A/B split testing addicts and can assist you with the setup and / or management of your split testing campaigns.